Keep It Simple.

Keep it simple. This is a concept I have been working on for many years.

In some ways, it’s been easy. I’ve never been a “stuff” person, preferring to keep clutter to a minimum and possessions to only those things that are needed and useful (Ok, there might have been some time, like a decade or so, that I had an issues with shoes, but I think I have that under control now. I think . . .).

Additionally, Dr. J and I continue to strive to live a more environmentally friendly lifestyle. Meaning we bring less into the house, are mindful of the packaging items come in, and try and create as little waste as possible – all of it helping us to stay organized and keep life simple.

In other ways, “keeping it simple” is quite difficult for me. I have always been a person that makes things harder than they have to be, often setting an impossibly high bar for myself (and getting disappointed when I fail to hurdle the bar). So high, in fact, that the simple solutions fall off the radar.

That’s exactly what happened to me this week. As I continue to write this blog, post on social media, and work on my novel, I knew it would be helpful to have a mini-marketing plan and a tagline to help me stay focused. I dug into this project like the former marketing professional that I am, looking for that “high concept” that could serve as my beacon – my guiding light.

Long story short, I worked all day on it . . . and at the end of the day I discarded all of it. Once again, I was making things way too hard.

I erased everything off my white board and I asked myself, “If you had to share who you are and what you do in ten words or less, what would they be?”

And, here is what I came up with:

 

And, when I reflected on that simple statement, I knew I had it. It didn’t need to be complicated; it just needed to be real. And, it is. And, I love it.

While I was in the flow, I asked myself the same question about the overall theme of my blog. This one took slightly more than ten words, but it’s still pretty simple:

(I created the graphic above for use in my monthly newsletter. If you haven’t signed up, and you’d like to, you can do so in the side bar of my website).

So, lesson learned . . . let’s just hope I can remember it until the next time a project comes up!

Do you do this in your life? Make things more complicated than they need to be? Where could a little simplification help you navigate through life?

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